Barcelona, February 2012: the version “Made for Europe” of Guandong range meets an unprecedented success at Fespa 2012.

Great stream of visitors and new contacts with important OEMs from all around Europe: these are the records marked by Guandong during Fespa 2012. On the strength of a “Made for Europe” new collection, developed to satisfy application requirements of large retail chains, Guandong has yielded the results of the policies implemented in recent years. Analysis of market demand, materials study, constant innovation and high-performing and environmentally friendly media. These are the main features that have ensured Guandong Collection an unprecedented success.

At the exhibition booth a record in terms of attendance was registered, with dealers from all over the Continent, particularly from Middle/North of Europe, not to mention lots of visitors from the Middle East. Among the news presented at Fespa: Polyrafia Interwoven HD-PE 175 gsm, PE Banner 100% polyolefin 330gsm, Full Plastic 100% polyester 160-180-215 micron and Eco-Canvas, cotton and polyester, in gloss and matt finish. The new PolyfLAT PVC/PET/PVC 320 micron, ideal for roll-up applications, was in the spotlight at the prestigious international exhibition. Furthermore, great interest in Intercast, the third generation banner that includes a wide variety of products, from the Laminated smooth 440 gsm to the Laminated Blockout 510 gsm, up to the new MESH 9x18 in flame retardant Class 1 and characterized by an outstanding printing definition.

All the above enriches Guandong media offer of total Green Line, with a wide range of media complying with CEE, RoHS, EN71-3 standards and REACH regulation (Registration Evaluation Authorization of Chemicals).

“We are satisfied with the success gained at Fespa 2012. A triumph fully for Europe, if we consider that only 10% of the visitors at our booth were from Italy” – says Fabio Elmi, Guandong Sales & Marketing Director – “That does not surprise me at all, it actually shows the strength of our business model, oriented to the European and the Foreign market. We have adopted this policy for years and it reflects the new slogan associated with Guandong ‘Made for Europe’ range, expressing our desire to upgrade constantly our offer, to keep abreast of the changing needs of the European market of visual communication.”