VISCOM ITALIA 2016: image backlighting and new tools for the Distribution

Light will be the main protagonist of Guandong area, with an entire wall dedicated to backlighting.

The new exclusive Textile Range will be properly introduced to the visitors during the exhibition: a complete array of textiles developed for backlit purpose, suitable for Latex, Eco-Solvent and UV curable inks. Easy-fitting textiles ready to be mounted on whatever kind of frame and structure equipped with LED lights, which provide absolute depth to the imagery and better illuminate the retail point.


Guandong, as the pioneer of a brand new approach to In-store Promotion, is determined to meet the latest trends of Digital Market that increasingly requires a faster, way more dynamic and up-to-date POP advertising. Like Guandong Spot Déco products, also backlit textiles must be smoothly handled and replaced by shop assistants, without asking professionals for help.




Forthcoming Viscom show will also be an astonishing chance to officially disclose the new Marketing Tools, conceived to assist distributors in their business development. This is a sheer vademecum which shows in detail the copious services and operative tools supplied by Guandong. In order to better display the countless possibilities of each range and application, the company has now gathered its all-around know-how for its partners: from trainings to comparative media testers, from open houses to local and international events, till swatch books and printed samples to deeply comprehend the real potential of each product.

Guandong widespread commitment towards its dealers then reaches its best completeness and gets even closer with the entire supply chain of Digital Printing.

Flanked once again by the historical partner MCA Digital, first Italian player as for small and large format digital solutions, Guandong will play its best cards immersed in a brand new bright booth which will dazzle the visitors with light!


We await you at Viscom: Hall 8 – Stand K08



and type the reserved invitation code 5601880021